Who we are

ABOUT

ASON

Who ASON is

For the last 25 years, ASON has produced high-quality bags for global brands, with facilities in China and Cambodia and design studios worldwide. Over the years, we’ve built a reputation as a trusted partner in soft goods manufacturing.


Sustainability guides everything we do—blending innovation and durability with recycled and PFAS-free materials, while also offering long-lasting virgin-material products. This dual approach ensures we meet the diverse goals of our partners today and into the future.

For the last 25 years, ASON has produced high-quality bags for global brands, with facilities in China and Cambodia and design studios worldwide. Over the years, we’ve built a reputation as a trusted partner in soft goods manufacturing.


Sustainability guides everything we do—blending innovation and durability with recycled and PFAS-free materials, while also offering long-lasting virgin-material products. This dual approach ensures we meet the diverse goals of our partners today and into the future.

ABOUT

Beyond the Bag

Beyond the Bag

ASON

OUR IMPACT

OUR IMPACT

Our Story

The ASON journey is more than just bag production; it's a testament to the power of a shared vision and an unwavering commitment to quality. It began with a simple idea, born from the combined passion of innovators from different parts of the world, and grew into a global story of craftsmanship and dedication.

The Spark of an Idea

In the early 2000s, a husband-and-wife team in China with a humble background and a big dream began their journey into creating soft goods of the highest quality. From their small start, they grew their team, with balance and a healthy lifestyle always a top priority. They incorporated practices like Tai Chi and exercise to help keep their staff focused and balanced, and as a result, a dedicated team grew, some of whom have been with ASON from these early days. Around the same time, they met a South African industrial designer—a professional cyclist equally determined to build high-quality carry gear. Together, they formed a powerful partnership and began to approach global brands, showcasing their ability to meet the most stringent quality standards. We live our brand, and we are inspired to help our clients fulfill their requirements. So, what is the inspiration for a new bag? Is it a frustrating commute, a challenging trip, or a desire to bring to life a style or function that you’ve had in mind?


Our Core Philosophy

Our brand's foundation is built on a deep appreciation for a healthy lifestyle, the great outdoors, and personal well-being. This philosophy is woven into the very fabric of our company. From the owner who runs marathons around the globe to our export director, a world-record-holding cyclist, to some of our team members who are avid hikers and travellers - we all share a common passion for staying active. These personal pursuits constantly influence our work, ensuring that every bag we design—for travel, outdoors, sports, or fashion—is built to seamlessly integrate with a healthy, on-the-go lifestyle. Because we believe a bag should be a partner in your journey.

The Design & Craftsmanship

At ASON Bags, we believe your gear should support your journey. Our bag designs are thoughtfully created for those who are always moving, whether you’re commuting across town, traveling the globe, or heading to the gym. We design with quick access, spacious pockets, and ergonomic comfort in mind, so you can focus on the adventure ahead. Our goal is to create gear that is durable, stylish, and perfectly suited for every part of your active life. When we design, we are thinking about your life and asking: what does your journey look like, and how do we translate that into bag design?

Designed for Your Life

At ASON Bags, we believe your gear should support your journey. Our bag designs are thoughtfully created for those who are always moving, whether you’re commuting across town, traveling the globe, or heading to the gym. We design with quick access, spacious pockets, and ergonomic comfort in mind, so you can focus on the adventure ahead. Our goal is to create gear that is durable, stylish, and perfectly suited for every part of your active life. When we design, we are thinking about your life and asking: what does your journey look like, and how do we translate that into bag design?


Our Story

The ASON journey is more than just bag production; it's a testament to the power of a shared vision and an unwavering commitment to quality. It began with a simple idea, born from the combined passion of innovators from different parts of the world, and grew into a global story of craftsmanship and dedication.

The Spark of an Idea

In the early 2000s, a husband-and-wife team in China with a humble background and a big dream began their journey into creating soft goods of the highest quality. From their small start, they grew their team, with balance and a healthy lifestyle always a top priority. They incorporated practices like Tai Chi and exercise to help keep their staff focused and balanced, and as a result, a dedicated team grew, some of whom have been with ASON from these early days. Around the same time, they met a South African industrial designer—a professional cyclist equally determined to build high-quality carry gear. Together, they formed a powerful partnership and began to approach global brands, showcasing their ability to meet the most stringent quality standards. We live our brand, and we are inspired to help our clients fulfill their requirements. So, what is the inspiration for a new bag? Is it a frustrating commute, a challenging trip, or a desire to bring to life a style or function that you’ve had in mind?


Our Core Philosophy

Our brand's foundation is built on a deep appreciation for a healthy lifestyle, the great outdoors, and personal well-being. This philosophy is woven into the very fabric of our company. From the owner who runs marathons around the globe to our export director, a world-record-holding cyclist, to some of our team members who are avid hikers and travellers - we all share a common passion for staying active. These personal pursuits constantly influence our work, ensuring that every bag we design—for travel, outdoors, sports, or fashion—is built to seamlessly integrate with a healthy, on-the-go lifestyle. Because we believe a bag should be a partner in your journey.

The Design & Craftsmanship

At ASON Bags, we believe your gear should support your journey. Our bag designs are thoughtfully created for those who are always moving, whether you’re commuting across town, traveling the globe, or heading to the gym. We design with quick access, spacious pockets, and ergonomic comfort in mind, so you can focus on the adventure ahead. Our goal is to create gear that is durable, stylish, and perfectly suited for every part of your active life. When we design, we are thinking about your life and asking: what does your journey look like, and how do we translate that into bag design?

Designed for Your Life

At ASON Bags, we believe your gear should support your journey. Our bag designs are thoughtfully created for those who are always moving, whether you’re commuting across town, traveling the globe, or heading to the gym. We design with quick access, spacious pockets, and ergonomic comfort in mind, so you can focus on the adventure ahead. Our goal is to create gear that is durable, stylish, and perfectly suited for every part of your active life. When we design, we are thinking about your life and asking: what does your journey look like, and how do we translate that into bag design?


Our Story

The ASON journey is more than just bag production; it's a testament to the power of a shared vision and an unwavering commitment to quality. It began with a simple idea, born from the combined passion of innovators from different parts of the world, and grew into a global story of craftsmanship and dedication.

The Spark of an Idea

In the early 2000s, a husband-and-wife team in China with a humble background and a big dream began their journey into creating soft goods of the highest quality. From their small start, they grew their team, with balance and a healthy lifestyle always a top priority. They incorporated practices like Tai Chi and exercise to help keep their staff focused and balanced, and as a result, a dedicated team grew, some of whom have been with ASON from these early days. Around the same time, they met a South African industrial designer—a professional cyclist equally determined to build high-quality carry gear. Together, they formed a powerful partnership and began to approach global brands, showcasing their ability to meet the most stringent quality standards. We live our brand, and we are inspired to help our clients fulfill their requirements. So, what is the inspiration for a new bag? Is it a frustrating commute, a challenging trip, or a desire to bring to life a style or function that you’ve had in mind?


Our Core Philosophy

Our brand's foundation is built on a deep appreciation for a healthy lifestyle, the great outdoors, and personal well-being. This philosophy is woven into the very fabric of our company. From the owner who runs marathons around the globe to our export director, a world-record-holding cyclist, to some of our team members who are avid hikers and travellers - we all share a common passion for staying active. These personal pursuits constantly influence our work, ensuring that every bag we design—for travel, outdoors, sports, or fashion—is built to seamlessly integrate with a healthy, on-the-go lifestyle. Because we believe a bag should be a partner in your journey.

The Design & Craftsmanship

At ASON Bags, we believe your gear should support your journey. Our bag designs are thoughtfully created for those who are always moving, whether you’re commuting across town, traveling the globe, or heading to the gym. We design with quick access, spacious pockets, and ergonomic comfort in mind, so you can focus on the adventure ahead. Our goal is to create gear that is durable, stylish, and perfectly suited for every part of your active life. When we design, we are thinking about your life and asking: what does your journey look like, and how do we translate that into bag design?

Designed for Your Life

At ASON Bags, we believe your gear should support your journey. Our bag designs are thoughtfully created for those who are always moving, whether you’re commuting across town, traveling the globe, or heading to the gym. We design with quick access, spacious pockets, and ergonomic comfort in mind, so you can focus on the adventure ahead. Our goal is to create gear that is durable, stylish, and perfectly suited for every part of your active life. When we design, we are thinking about your life and asking: what does your journey look like, and how do we translate that into bag design?


Factory

Beyond the Bag

Beyond the Bag

locations

OUR IMPACT

OUR IMPACT

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam posuere quam lectus, quis tempor ligula suscipit. vulputate. In posuere pretium vestibulum. Suspendisse vel lectus lectus. Praesent ac sem sed felis consectetur vehicula sit amet ut neque. Curabitur vel lacus sed sem

Learn More

Learn More

Learn More

Global Headquarters

ASON CHINA

With over 25 years of manufacturing excellence, Ason’s head office in Xiamen is the hub of our global operations. The facility integrates sales, administration, a state-of-the-art showroom, and two dedicated production lines. Backed by expert teams of designers, engineers, and sales professionals, we deliver quality and service from concept to creation. This strong foundation ensures every piece reflects the reliability and legacy we’ve built in Xiamen.

Strategic Expansion

ASON CAMBODIA

Building on our success in Xiamen, we’re expanding manufacturing into Cambodia. This advanced facility strengthens our Asian presence, with capabilities in complex materials, technical textiles, and high-volume assembly. The move streamlines supply chains, opens new trade routes, and boosts capacity across fashion, sport, leisure, travel, and tactical.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam posuere quam lectus, quis tempor ligula suscipit. vulputate. In posuere pretium vestibulum. Suspendisse vel lectus lectus. Praesent ac sem sed felis consectetur vehicula sit amet ut neque. Curabitur vel lacus sed sem

Learn More

Learn More

Learn More

BEYOND

Beyond the Bag

Beyond the Bag

Compliance

OUR IMPACT

OUR IMPACT

At Ason, we are committed to ethical and sustainable manufacturing. We use recycled materials certified by Global Recycled Standard (GRS) and rPET, and our claims are verified by Control Union Certified. Our dedication to social responsibility is shown through our certifications from Amfori and Sedex|Smeta. We also meet strict technical and safety standards with TSSA certification and adhere to ISO quality management. Our facilities have been audited and approved by major brands like Walmart and Disney, ensuring we meet rigorous global standards for quality and ethical conduct.

What we stand for

Beyond the bag

Our Impact

Our Impact

What we stand for

At ASON, our commitment to impact goes beyond the materials we use. While we prioritize eco-friendly manufacturing, we believe our greatest responsibility is to invest in people and communities. Our impact strategy is built on this dual commitment to both the planet and its people.

At ASON, our commitment to impact goes beyond the materials we use. While we prioritize eco-friendly manufacturing, we believe our greatest responsibility is to invest in people and communities. Our impact strategy is built on this dual commitment to both the planet and its people.

ENVIORNMENTAL

Beyond the Bag

Beyond the Bag

STEWARDSHIP

OUR IMPACT

OUR IMPACT

Ason is committed to environmental stewardship through sustainable manufacturing. We have transitioned 60% of our energy usage to a 20,000-panel solar installation on our factory roof and prioritize recycled materials, as certified by GRS and rPET. Our efforts are independently verified by Control Union Certified, ensuring transparency and accountability.

Producing over
2500 KW Green
Energy per day

ASON has installed over 20000 solar panels on our rooftops, transferring 60% energy usage into green energy.

Producing over
2500 KW Green
Energy per day

ASON has installed over 20000 solar panels on our rooftops, transferring 60% energy usage into green energy.

Our Commitment
to the Planet

We know that every product has an environmental footprint. That's why we are dedicated to minimizing ours through sustainable practices. Our two new roof panel installations are a significant step in our energy management, producing over 2500kW per day.


This power provides clean energy for our sales and admin offices, our showrooms, and two of our manufacturing production lines. We also actively incorporate recycled materials and use eco-friendly manufacturing methods to ensure our bags are built with respect for the planet.

Manufacturing Solar Power

Eco-friendly

Our Longevity Pledge

We believe the most sustainable practice of all is simply making products that last.


From our experience at the heart of manufacturing, we've seen how even small mistakes can lead to product failure on a mass scale, which directly translates into waste.


That's why we pledge to deliver quality manufacturing at every budget level, ensuring our bags stay out of landfills for as long as possible. For us, the equation is simple: product failure equals waste, while quality ensures longevity.

Managing Waste

Product Longevity

Social

Beyond the Bag

Beyond the Bag

Responsibility

OUR IMPACT

OUR IMPACT

Ason's social responsibility is built on the belief that our success is measured by the positive impact we have on people and communities. We actively invest in programs like the Tencent Public Welfare Platform and Character Through Cycling (CTC), which allow us to support large-scale philanthropy and empower young talent. By extending our values beyond our products, we create meaningful and lasting change.

Investing in People and Communities

Investing in People and Communities

Community Involvement

Contribution

Our philosophy is that true success is measured by the positive change we create. By investing in programs that develop people and communities, we extend our brand values far beyond our products. We are proud to support two powerful initiatives that align with our core beliefs in community involvement and educational empowerment.

The Tencent Public Welfare Platform

The Tencent Public Welfare Platform

Educational Empowerment

Involvement

This highly sustainable and advanced internet fundraising ecosystem allows us to contribute to large-scale, impactful change. The platform has raised over $2.5 billion from more than 600 million donors, collaborating with 15,000 welfare institutions on 110,000 projects. By supporting this initiative, ASON contributes to a massive, unprecedented effort to uplift communities through widespread public philanthropy.

Character Through Cycling (CTC)

Character Through Cycling (CTC)

African Cycling Talent

Sponsorship

Character Through Cycling is a unique and holistic development program focused on young African cycling talent. We support this program because it mirrors our own values: its approach ensures that success in racing never comes at the cost of a balanced life. The program's six-point, holistic approach is a sustainable way to develop athletes into formidable characters, ensuring they are prepared for life both on and off the bike.

Reason

Beyond the Bag

Beyond the Bag

to Believe

OUR IMPACT

OUR IMPACT

Exceeding expectations at every stage, ASON’s credibility is built on proven results, innovation, and global reach. These are the facts that demonstrate why brands worldwide trust us to deliver dependable, high-quality manufacturing at scale.

25 Years of Excellence

Decades of consistent, high-quality manufacturing.

Global Impact

100M+ bags made for 5,000+ brands in 80+ countries.

Strategic Expansion

New facilities in Cambodia extend global reach.

Expert Teams

In-house designers and engineers driving innovation.

Innovation

Advanced materials and processes that evolve with demand.

Global Trust

Audited and approved by world-leading brands.

25 Years of Excellence

Decades of consistent, high-quality manufacturing.

Global Impact

100M+ bags made for 5,000+ brands in 80+ countries.

Strategic Expansion

Multinational design, operations & service

Expert Teams

In-house designers and engineers driving innovation.

Innovation

Advanced materials and processes that evolve with demand.

Global Trust

Audited and approved by world-leading brands.

25 Years of Excellence

Decades of consistent, high-quality manufacturing.

Global Impact

100M+ bags made for 5,000+ brands in 80+ countries.

Strategic Expansion

New facilities in Cambodia extend global reach.

Expert Teams

In-house designers and engineers driving innovation.

Innovation

Advanced materials and processes that evolve with demand.

Global Trust

Audited and approved by world-leading brands.

Our

Beyond the Bag

Beyond the Bag

insights

OUR IMPACT

OUR IMPACT

Exceeding the tests that our facilities regularly undergo rigorous evaluations conducted by global audit entities

01

Tariffs

Our research text goes here. Our research text goes here. Our research text goes here. Our research text goes here. Our research text goes here.

Explore

01

Tariffs

Our research text goes here. Our research text goes here. Our research text goes here. Our research text goes here. Our research text goes here.

Explore

01

Tariffs

Our research text goes here. Our research text goes here. Our research text goes here. Our research text goes here. Our research text goes here.

Explore

02

Market shifts

Transforming multiple industries, Expanded polypropylene (EPP) is a highly versatile, closed-cell moulded foam material with a list of impressive properties compared to ‘traditional’ packaging materials, including durability and vastly reduced environmental impact.

Explore

02

Market shifts

Transforming multiple industries, Expanded polypropylene (EPP) is a highly versatile, closed-cell moulded foam material with a list of impressive properties compared to ‘traditional’ packaging materials, including durability and vastly reduced environmental impact.

Explore

02

Market shifts

Transforming multiple industries, Expanded polypropylene (EPP) is a highly versatile, closed-cell moulded foam material with a list of impressive properties compared to ‘traditional’ packaging materials, including durability and vastly reduced environmental impact.

Explore

03

Cambodia expansion

Prototyping is an essential part of the order process – be sure your manufacturer offers this.

Explore

03

Cambodia expansion

Prototyping is an essential part of the order process – be sure your manufacturer offers this.

Explore

03

Cambodia expansion

Prototyping is an essential part of the order process – be sure your manufacturer offers this.

Explore

Subscribe to our newsletter and stay in touch with us.

Sitemap

Home

About

Products

insights

tradeshows

Contact

Social

Instagram

FACEBOOK

LinkedIn

© Ason 2025

Terms & Conditions

Made by Britalian

Subscribe to our newsletter and stay in touch with us.

Sitemap

Home

About

Products

insights

tradeshows

Contact

Social

Instagram

FACEBOOK

LinkedIn

© Ason 2025

Terms & Conditions

Made by Britalian

Subscribe to our newsletter and stay in touch with us.

Sitemap

Home

About

Products

insights

tradeshows

Contact

Social

Instagram

FACEBOOK

LinkedIn

© Ason 2025

Terms & Conditions

Made by Britalian

Create a free website with Framer, the website builder loved by startups, designers and agencies.